The MediaCoach partners are in Almere in the Netherlands for the next phase in the project! This week, we see partners present their training plans for their media literacy training in their own home countries. These plans aim to set out the structure to educate a variety of individuals from students at all levels to parents and unemployed people. Each partner presented their own ideas based on their experience and research in their home countries. These presentations of the first draft allow for advice and constructive conversations in improving their plans. The purpose of the project is to learn from best practice from the renowned Dutch model but to also hear examples from the other partners. Only with hearing many initiatives and ideas can a successful structure be created and sharing knowledge is key!

The main points of focus today?

  • How the environmental factors can challenge or enable the project
  • The target group is crucial in identifying who and why we are training
  • Materials and content will shape the programme and essentially what we want people to be able to do or know

The first big question to address is ‘when is a person a Media Coach?’

Secondly, what exactly will the topics be in the course? The content will result in the type of trainer and therefore students that will be the end result. So, while there is a general gauge from the Dutch model, this will not necessarily work in every context. Environmental factors and education systems will play a role in deciding what can work for each.

Some of the topics to address include;

Digital literacy, media literacy, the media environment, media and society through the years, manipulation by and with the media, freedom of the press, media addiction and media ethics values and standards. These are just a few examples of topics that are highly relevant and need to be tackled today!

The conclusion of the day – while making a teaching plan is the key element, activating people to then use it for themselves and take the knowledge forward to teach others is another challenge! It is crucial to continue follow ups and provide new materials and inspiration so that they are motivated to for the lifelong journey.